#DAILY BEHAVIOR TRACKING EXCEL TEMPLATE HOW TO#
#DAILY BEHAVIOR TRACKING EXCEL TEMPLATE FULL#

Set up a post-purchase survey on the thank-you page. In this case, too, the most effective way to learn about your customers is by asking them. What brought them to your website? What made them skirt the ‘barriers’ listed above? Find out what went right by collecting user feedback In order to understand the ‘hooks’ that persuade certain users to complete the checkout process, you need to find out what these users themselves all have in common. Inform your user personas (discussed above) by helping create a clearer picture of your ideal customer Pinpoint the strongest selling points of your product, which you can play up even moreįigure out the most persuasive elements of your website, like a compelling banner or CTA, so you can use them on key pages Knowing why people convert will help you: This is one of the most overlooked factors in user behavior, because when things are going right, we tend to celebrate instead of learning from it and applying that takeaway elsewhere. Step 3: discover what convinces users to convertĪ powerful way to increase conversions is by investigating what happens when people do convert. After discovering a design problem in their pricing table, they tested other designs, found and implemented one that was more conducive to sales, and eliminated that initial barrier. Go to Behavior> Site Content> Exit Pages.įor example, Zenprint, an online printing service provider, used recordings and heat maps to look for specific issues that caused visitors to drop off of their product page. You can identify them through Google Analytics by looking for pages with the largest exit rates. Instead of performing user behavior analysis on every page of your website, focus on problematic pages first. Identify problem areas, then use recordings and heatmaps to investigate User behavior analysis can help you understand why people are dropping out of the funnel, so you can plug those leaks and increase conversions. That could be anything from the way prices are displayed to the wording on a product page to a broken form at checkout. In our DRIVERS/BARRIERS/HOOK model, barriers are the pain points that stop website visitors from becoming customers. Step 2: find out what makes users leave your website

#DAILY BEHAVIOR TRACKING EXCEL TEMPLATE HOW TO#

Use the answer to the questions you asked to draw conclusions and create short profiles of your ideal customer(s), which you can use to inform and improve your marketing and design efforts (if you want to know how to do it, here is a step-by-step guide to creating user personas). What’s your main barrier to achieving this goal? A simple user persona should answer the following questions: Once you’ve gathered a significant amount of information, you can use the data to create user personas that reflect your customers.

#DAILY BEHAVIOR TRACKING EXCEL TEMPLATE FULL#

That's where user behavior analytics comes in, with tools that help you get a full picture of user behavior:

When you want an answer to pressing business questions such as “Why are people coming to my website?” or “Why are they leaving?,” traditional analytics alone can tell you that quantitative activity is happening, but can’t give you any of the ‘whys’. Note: UBA is sometimes confused with UEBA (user and entity behavior analytics), which focuses more on cybersecurity and data protection than conversion optimization and behavior analytics is sometimes confused with behavioral analytics, which focuses more on predicting user behavior than improving the user experience (UX).

User behavior analytics (UBA) is a method for collecting, combining, and analyzing quantitative and qualitative user data to understand how users interact with a product or website, and why. Tracking user activity gives you an inside look at how people interact with your site and what obstacles or hooks they experience in their journey as your customers. User behavior encompasses all the actions visitors take on a website: where and what they click on, how they scroll down a page, where they stumble, and where they eventually drop off the page and leave. Table of contentsĤ benefits of analyzing user behavior on your websiteĪ 3-step framework for your user behavior analysis That’s where studying user behavior via user behavior analytics (UBA) comes in, giving you a window into the user experience you wouldn’t have otherwise. Your access to your users is limited, and you may have a hard time understanding user behavior or knowing what users want. You can’t really see people as they wander through your site pages, and you can’t informally chat about their impressions during checkout. An ecommerce website doesn’t work like that.

Daily behavior tracking excel template